Questions, answered plainly.

The Practice is the playbook. You read it and run the launch yourself, for $497, or $4,800 for a team of up to twenty-five. The Studio is the same discipline with me in the room doing the work alongside your team, starting at $7,500. Most people should start with The Practice. If you have a dated launch and no capacity, start with The Studio.

There was one in an early draft and it was cut. A tier that sold a few hours of my time sat awkwardly between a self-serve product and real project work, and it competed with The Studio at a worse rate. Two tiers is the honest structure: the method on its own, or the method with a team session to install it. Anything more hands-on is a Studio engagement.

Not for The Practice. It is priced openly and you can buy it without speaking to anyone. The curriculum, First 90 pilots, and Studio engagements need a conversation, because the scope genuinely changes what they cost.

REFUND POLICY PLACEHOLDER. Decide and state it plainly here. A clear refund line on a $497 digital product measurably raises conversion, so this is worth settling before launch.

Most people do. The Practice, the curriculum, and Studio engagements all invoice as professional development or consulting. Ask on the contact page and you will get an invoice you can submit.

Ten modules, roughly 52,000 words. Read end to end it is about six hours. Most people do not read it that way. The Start Here map routes you to the two or three modules that match the launch in front of you right now.

The mechanism is not size-dependent, but the examples assume you have more than one team and some internal comms infrastructure. Below roughly fifty people the launch problem is different and this is probably not the right purchase yet.

Yes. Buying it once gives you the version you bought and every revision after it. There is no subscription.

No, and this is the one thing we will not build. Individual manager data is walled off in the data model itself, not by a policy we could quietly change later. Buyers see aggregate presence and retention. They cannot query a named manager, because the product does not expose that path.

Whether the ninety-day arc is being run across the organization, how that tracks against retention over time, and what new hires say in their own words at day 90, anonymized before anyone reads it.

You probably should not choose. Onboarding platforms handle provisioning, paperwork, and compliance well. None of them meaningfully change what the manager does in week three. Gallup puts around 70 percent of the variance in team engagement on the manager, and finds that when managers take an active role in onboarding, employees are 3.4 times as likely to call the experience exceptional.

No. The new hire never logs in. The manager gets nudges in Slack. The only thing a new hire receives is one short survey link at day 90.

First 90 is still in build, so nothing is running yet. Joining the waitlist means you are in the conversation when the first pilot cohort opens, and pilot terms are set with that group rather than handed to them.

People managers, ideally an intact layer rather than a mixed group of volunteers. The work depends on participants sharing enough context that the practices transfer back to real teams.

No. It does not teach anyone to use a tool. It addresses what happens to a team's confidence and creative appetite when the ground shifts under them, which is a leadership problem rather than a software one.

The first module. It asks leaders to examine what they are performing at work before asking anyone else to be open. Programs that skip this and go straight to team tools tend to produce leaders with better vocabulary and unchanged behavior.

Portland, Oregon, working worldwide. The Practice is fully self-serve. Studio and curriculum work run remotely by default, with travel by arrangement.

Not yet. The studio is new and the first clients are being taken on now. Founding clients get a reduced rate in exchange for a case study and a named quote once the work lands. If a reference list is a hard requirement for you, that is reasonable, and The Practice at $497 asks you to trust the argument rather than trust me.

CAPACITY PLACEHOLDER. State current lead time here and keep it current. Vague availability reads as either desperate or unavailable, and both cost you.

Say what you are trying to launch or the team you are trying to build, and you will get a straight answer, including when the answer is the $497 playbook rather than an engagement.